Nashville, TN - Among one of the most time-honored traditions of Valentine's Day is the secret admirer. But a groundbreaking new study by the U.S. Department of Hallmark Holidays finds that 9 out of 10 secret admirers are hiding something from their love interest.
"Are they exciting? Yes. Are they romantic? Sometimes. But the overwhelming majority of secret admirers are withholding vital details from the target of their affection," said lead researcher Lynette Daniels.
According to Daniels, the year-long study followed ten secret admirers for the three weeks leading up to Valentine's Day. Nine out of 10 used deceptive techniques to conceal important information.
The one remaining study participant yielded to the pressure of the initial interview and gave a full confession to his person of interest within the first hour of the study. Sources say they are now dating.
While the study did not disclose what the anonymous suitors are hiding, researchers urge people to use caution.
"If you have a secret admirer. It's safe to say there are things you don't know," said Daniels.
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